Tuesday, 16 October 2012

Honey market in France

The honey consumption in France is 40 000 tons annually and the production is about 15 000 tons. From the beginning of nineties France faces the decrease of number of bee-keepers, apiaries and so the honey production. Main factors are bee's disease and mortality and also low prices due to cheap honey importations. The quality of honey (imported and produced in France) is decreasing.

1. Honey production in France
In France there is 69600 bee-keepers and 1,4 millions beehives. Professional bee-keepers (apiaries of more than 150 beehives) represent 2% of all bee-keepers and assure ¾ French honey production.
Since 20 years the number of apiaries dramatically decrease. 
 
At the beginning of nineties in France, the production of honey was 35000 tons annually. In 2010 the production was only 15000 tons. The country recorded only 15000 tons production. In 2011 the situation got better (17000ton) because of very good weather conditions. Despite the lack of official data for 2012, the year is considered as disastrous. Bad weather during the spring and the summer influenced badly the harvest.
About 35% of honey come from oleaginous plants.

2. Honey importations and exportations
The consumption of honey in France is 40000 tons and remains stable. The demand is satisfied by importations from countries like Spain, China or Argentina. 
 
3. Difficulties on the market
The biggest difficulty on the market in France but also in other countries are diseases and the high mortality of bees and the decrease of production of honey by them. The main reasons are pesticides, antibiotics and other chemicals.
The controls showed that honey (also organic honey) are contaminated by chemicals.
Another problem for French honey market is price dumping from importers from countries like China. French producer sell 1kg of honey for 3 Euros and the honey coming from Asia is sold for 1,5 Euro/kg. The pressure on the prices results in decrease of honey quality. 
 
Sources : 
February 2007 cari.be

February 2009 agriculture.gouv.fr

March 2009 ecotidien.fr

2010-2013 franceagimer.fr

MArch 2010 senat.fr

October 2010 economie.gouv.fr

Enquête de consommation du miel en France
February 2011 APINOV

March 2011 huffingtonpost.fr

July 2011 lafranceagricole.fr

July 2011 web-agri.fr

July 2011 fensea.fr

October 2011 mangerdumiel.com

October 2011 consommerdurable.com

January 2012 lemonde.fr

January 2012 reussir-grandes-cultures.com

February 2012 martitima.info

May 2012 suite101.fr

July 2012 leparisien.fr

July 2012 bfmtv.com

October 2012 snapiculture.com





Fnsea.fr



Le Syndicat Français des Miels

Syndicat des Producteurs de Miel de France


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Monday, 15 October 2012

Few facts about energy drink market in Poland



1. The market – few figures
The market of energy drinks in Poland is estimated at 700 millions zloty. After many years of dynamic growth, the market seems to stabilised. In 2011, the growth was of 2% in volume and the value of the market decreased by 5%. For the time being, the barriers to entry are small and the margins are high. The average price of 1l of energy drink is 3,5 time bigger than that of 1l of soda. The decrease of the value of the market announces the decrease of prices and the margins. The causes are the new entrants and also the price war between the main players.
However, Nielsen announced the increase of 16,4% of the consumption of energy drinks during the 7 first month of 2012 (comparing to the same period of 2011). The annalists forecast the growth of 11% over the period 2011-2016. 

2. The consumers
The surveys shows that about 60% of consumers buy energy drinks regularly. The majority is aware of high margins of market leaders and declare not to like to overpay for the marketing. At the same time, the drinks the most bought are Tiger and Red Bull.
The majority of consumers think that “premium” and “economy” drinks have the same composition but they also think that the “economy” drinks are not healthy.
About 20% of consumers is disappointed by the lack of novelties on the market.

3. The trends
Similarly to other sectors of food industry there is a polarisation on the energy drink market. On one side the “premium” segment is increasing and on the other side the “economy” segment grows. The medium segments decrease.
The market is highly expected to innovate. About 90% of the supply are classic energy drinks. The innovations concerning the taste are the first field to explore. The new packaging regarding the volume, but also the prolonged duration of action, the cumulation of several functionalities (immunity, help to concentrate), drinks for woman are other tracks to explore.



Sources :

January 2012 portalspozywczy.pl

September 2011 portalspozywczy.pl

June 2012 dlahandlu.pl

July 2012 portalspozywczy.pl

November 2011 portalspozywczy.pl

October 2012 poartalspozywczy.pl

Ocotober 2012 portalspozywczy.pl

September 2012 portalspozywczy.pl

September 2012 portalspozywczy.pl

September 2012 Rzeczpospolita

July 2012 portalfmcg.pl

July 2011 forbes.pl

Krajowa Izba Gospodarcza « Przemysl Rozlewniczy »


If you need other informations on this particular market or any other market in Poland, pleace contact : wpisarek@loupe-etudes.eu
 

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Thursday, 26 April 2012

The general view of biogas production in Poland




1. The state and the potential in the sector of biogas in Poland

The production of biogas is the source of renewable energy very weakly used in Poland.

According to many sources, there is in Poland about 200 biogas plants (comparatively to Germany where there are about 7000 such installations). The internet page www.portalbiogazowy.pl lists all important biogas plants in Poland. 
 

One of the characteristics of biogas plants in Poland is that the majority of them are not « standard » installations, which means those who products from agricultural wastes. In Poland the plants are near to landfills. Though the country with its agricultural sector has an enormous potential to develop this source of energy. Some studies estimate that the country could produce about 1,7 billions m3 of biogas from all agricultural wastes and those from food industry. This is the equivalent of 10% of this country gas needs.

2. The obstacles to the development of biogas sector
The high costs of preparation of project and the investment costs are the mains obstacles to the development of small plants.
Furthermore, the investors have to face many difficulties of legal nature (the definitions are not clear, there are no clear procedures, many decisions depends on interpretation of civil servants), administrative nature and also bureaucratic obstacles. 

3. The developments of this situation
All actors of the sector wait for the new law on renewable energy, that should come into force at the beginning of 2013 that should bring order in many administrative and procedural aspects. Furthermore, the State should take some measures to promote the biogas production.
A new program was implemented : « Innowacyjna Energetyka – Rolnictwo Energetyczne » (Innovative Production of Energy – Energetic Agriculture).
The experts expects the boom of biogas plants in the next years.
 
A new program was implemented : « Innowacyjna Energetyka – Rolnictwo Energetyczne » (Innovative Production of Energy – Energetic Agriculture).
The experts expects the boom of biogas plants in the next years.
A new program was implemented : « Innowacyjna Energetyka – Rolnictwo Energetyczne » (Innovative Production of Energy – Energetic Agriculture).
The experts expects the boom of biogas plants in the next years. 

Soruces


Biogaz dla polskich wsi ważny jak ropa dla Kataru
January 2010 forsal.pl

W Polsce właśnie zaczyna się boom na biagazownie
February 2010 gazetaprawna.pl

Produkcja biogazu pomoże oczyścić bałtyckie plaże
July 2011 forsal.pl

Przewodnik dla inwestorów zainteresowanych budową biogazowni rolniczych, 2011 Ministerstwo Gospodarki

Polska zabiega o inwestorów w dziedzinie produkcji biogazu
February 2012 money.pl



Visit our website or contact us if you need more information on the subject.

 
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Wednesday, 8 February 2012

THE ICE CREAM MARKET IN POLAND

Methodological note

The general analysis of the ice cream market in Poland that we present you is based on information retrieval, completed in January 2012. We based our work on various articles from economic and professional press, published between 2008 and 2011.

This document will give you the general view of ice cream market in Poland. You will know dimensions, segments, perspectives, sales characteristics. This work overviews the ice cream market. It is possible to go more into detail for some questions, taking into account specific issues that you are interested in.

Table of contents
1. The ice cream market in value and volume 4
2. The trends in the ice cream market 4
2.1. The market is growing 4
2.2. The categories with growth perspectives. 4
3. The market segmentation 5
3.1. The market segmentation in value and volume – the figures 5
3.2. The zoom on each segment 6
4. The producers 8
5. The seasonality and the strategies to overcome it. 9
5.1. The ice cream market in Poland is characterised by strong seasonality. 9
5.2. The strategies adopted by big players to overcome the seasonal character of the ice cream market. 9
6. The innovations 10
7. The sales channels 11
8. The tracks for further research 12
Sources 13



Table of figures
Figure 1. The ice cream market segmentation in value 5
Figure 2. The ice cream market in volume 6
Figure 3. The market shares of different categories of impulse ice cream in total ice cream market (in value) 7
Figure 4. The market shares of the biggest producers of ice cream in Poland (%) 8
Table 1. The market shares of different volumes sold (%) and their variation 10
Table 2. The sales channels of take-home ice creams 11
Table 3. The sales channels of impulse ice creams 12


The study characteristics (the study only)

Number of pages (the study only): 9
Price : 90 euro
To order contact :
Weronika Pisarek
email : wpisarek@loupe-etudes.eu
tél : +48 789 416 225
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Thursday, 26 January 2012

Ready meals in Poland - market overview

The market
Before the crisis the ready meals market in Poland grew about 10% a year. This high rate prompted many producers decision to enter on the market. The 2009 was a very difficult year because the plentiful offer did not encounter enough buyers.
The bad economy was the main reason for the slowing down of the sector. The producers ought to decrease their margins, especially in private labels.
Another difficulty have been the increases of price of raw materials. The structural issue in Poland is that there miss meat producers. The meat is imported most often form EU countries. The unfavourable Euro/zloty exchange rate add extra costs to the production.....
You can download this free article from my website www.loupe-etudes.eu HERE
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Friday, 20 January 2012

The market of cosmetics for little children in Poland

The market
The market of cosmetics for little children in Poland is estimated at 460mln zł. In 2009 it recorded the growth of 13,9% in value and 9,4% in volume. In 2010 the increase was slower : 3,3% in value and 0,6% in volume.
The growth of this market is explained by several factors :
The increase in the number of birth recorded since the mid-2000. In spite of light decrease in 2010, GUS (Central Statistical Office) forecast the maintaining of higher number of birth during the next few years.
The continual increase in the purchasing power of Polish households.
The more conscious and responsible consumption, due to the better education of Polish mothers which become more exigent and ask for more specialised products.

You can download the full version of this free article HERE . You will learn about this market segmentation, and about Polish mothers characteristics.
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Saturday, 8 October 2011

Ecological Investment in Poland

1. State investment in ecological project and in sustainable development is high and it attracts many enterprises in Poland.
In order to fill UE conditions, Polish state invest in ecological and sustainable development projects through infrastructures that is necessary to construct. The most important category is sewage disposal and water treatment. Between 2003 and 2008 the expenditure for this types of project was 18 billion PLN. Incineration is another very important category. In few years there will be from 10 to 11 incinerators build. Every time, the most efficient technologies that includie environmental impact are sought-after. By 2015 30 billion PLN will be invest in those projects. This investments attract many foreign enterprises, with news technologies.

2. Les investments in economy is low.
Generally speaking, enterprises form sustainable development and ecologic sector are more and more present on Polish market but the level of this presence is still low. For individual investors there are three possibilities of investment : directly by financing enterprises, by TFI*an on stock exchange. Since 2009 Index RESPECT publish the socially responsible enterprises rating. One of the criteria is responsibility in terms of ecological behavior.

3. Poles are more and more interested in ecology, but it is still to expensive.
Ecology is to expensive for average household. Concerning the home-building, even if the passive houses are more and more efficient and the technology is more and more accessible, the construction is still 50 to 70% more expensive than the traditional one Concerning ecological cars (hybrid cars even if their ecological character is contestable) running them is about 30% less expensive then ordinary car. However some studies show that after 6 years, the amount spent on credit and running the car is the same for ecological and ordinary car. Public help in financing private ecological investments is very low, it depends on town. Only two banks BOS Bank and Bank BPH offers interesting credits for private ecological investments.

* Towarzystwa Funduszy Inwestycyjnych



Sources

Perspektywiczne inwestycje ekologiczne, czyli zielone swiatlo dla zysku
October 2008 Bankier.pl

Polska przyciaga miliardami zlotych inwestowanymi w ekologie
July 2010 Dziennik Gazeta Prawna

Dotacje i pozyczki na inwestycje proekologiczne
January 2011 Gazeta Wyborcza

Inwestycje ekologicczne = nisze podatki
July 2011 egospodarka.pl

Inwestycje ekologiczne zbyt drogie dla Polakow
August 2011 egospodarka.pl
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Wednesday, 28 September 2011

Snack market in Poland

The snack market in Poland is estimated at 2 billion PLN which represent 110000 tonne (Nielsen 06/2010-05/2011, except petrol stations). The market is developing dynamically, which is linked to changing lifestyle and also to enlargement of supply. Indeed, the variety of products, tastes, packaging, weight let everybody find something for himself.

The market segmentation
The most important category of this market are chips (44,4% in value and 37% in volume). The supply tend to be more attractive and evolve towards more innovative tastes (kebab onion f.ex.). In addition, consumers buy more often bigger pack (+100g). The sale of chips is influenced by producers activity related to all kinds of sales campaigns (games, toys in packs etc.).
Small crunchy is the second most important category (26,6% in value and 19,3% in volume). They are bought mostly by young peoples.
Sticks occupy the third position with 13,5% in value and 21,3 in volume.
Another category that deserves attention are peanuts and dried fruits. Henceforth their use is not limited only to cooking. The more and more often they are appreciate as snacks, especially by people who pay attention to healthy eating. The season of high consumption of peanuts and dried fruits is spring-winter. The packs bought more often are those of 500g but also mini-packs « for one time » of 40g. The barrier is the price because peanuts are relatively expensive compared to others snacks.

Curiously, the crisis did not affect negatively the market of snacks. According to experts, the consumption was even stimulated by crisis. « People stay at home, sit in their couch, watch TV and.... eat snacks ». In addition to the tendency of introduction of new tastes, the market will evolve towards products « light ». The experts observe increasing demand in this direction. The week level of consumption of snacks in Poland (annually 2kg per capita) in comparison with other European countries suggests that the market will continue the increase.

Sources:

Kazdy lubi pochrupac
Hurt i Detal N° 6/ 2009

Rynek slonych przekasek systematycznie rosnie
Rzeczpospolita février 2010

Rynek solonych snackow moze rosnac o kilkanascie procent rocznie
Dla Handlu février 2010

Rynki produktow – kategoria stabilna
septembre 2011 Detal Dzisiaj
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Thursday, 8 September 2011

The market of organic food in Poland

The value of market of organic food in Poland is estimated at 50 mln euros (Instytut Uprawy Nawozenia I Gleboznawstwa Panstwowego Instytutu Badawczego, May 2011).
This number represents about 1% of total food market.
In 2010 this market grew between 15% and 20%. The growth in 2011 is estimated at 20%. Another source, Euromonitor International evaluate that in 2011 Poles will spend on organic paced food 63 mln euros.
The experts forecast the dynamic growth at mid-term. Depending on sources, it could be
77 mln euros in 2015
3% to 4% of total market food in 2020.
In comparaison organic food market represents in euros : 68 mln in Czech Republic, 25 mln in Hungary, 12 mln in Estonia, 5 mln in Bulgaria 4 mln in Slovakia and 5 mln in Romania.
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Wednesday, 7 September 2011

Gourmet supermarket chains in Poland

1. The gourmet supermarket chain's business model.
The gourmet chains business model is based on the very large offer (Bomi 35 thousands positions, Alma 50-60 thousands in comparison with Biedronka hard discount 1000 positions) many of whom are luxury items very often imported. Another, very important element of this model is very kind atmosphere and service. Of course clients pay this advantages in higher prices.

2. The difficulties dues to the crisis.
The crisis caused the decrease of purchasing power but also increase of prices of imported products because of strong zloty.
The first difficulty is the fall of attendance of gourmet supermarket chains. It started in 2009 when costumers swift to the discounts looking for lower prices.
The second difficulty related to the first one is the reticence of new created shopping centers to host this markets because of prices considered too high.

3. The gourmet supermarket chain's replay.
Facing this difficulties, the gourmet supermarket chains decided to decrease prices. This strategy has been continued since 2009. It seems working for Alma and Piotr i Pawel that succeeded in maintaining their customers loyalty. Though Bomi bet on multiply special offers and recorded the decrease of attendance.
The second factor is the tendency to replace imported products by “made in Poland”. Also prices of this products were decreased in order to align them with the competition. Some studies show that the prices in gourmet supermarket chains are paradoxically lower than theses in hypermarkets and in hard discounts. This decrease was even accelerated at the end of august 2011.
The quality has less importance on the scale of costumers priority. This is one of the reasons for which Piotr I Pawel want increase sales of their private label from 1% to 2%. However their representative assure that about 30% of their offer will still be the luxury products.

The experts forecast that gourmet supermarket chains will come back to their basic business model. They have their place in retail landscape but in the few next years will became more and more niche market.
Nevertheless the two principal chains are developing. In 2011 Piotr i Pawel will open 10 new stores (they have 76) and Alma 4 (they have 28).

Sources:
Bogatych klientów jest za mało, by luksusowe delikatesy wyszły na swoje.
January 2011; Gazetaprawna.pl

Coraz mniej luksusu w delikatesach.
May 2010 Dziennik Gazeta Prawna

Delikatesy w starciu z dyskontami
September 2011 ; Dziennik Metro

Delikatesy tansze niw sieci dyskontowe
January 2011 ; Dziennik Gazeta prawna

Delikatesy tansze od hipermarketow
January 2011 Bankier.pl, Handel-net.
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