Snack market in Poland

The snack market in Poland is estimated at 2 billion PLN which represent 110000 tonne (Nielsen 06/2010-05/2011, except petrol stations). The market is developing dynamically, which is linked to changing lifestyle and also to enlargement of supply. Indeed, the variety of products, tastes, packaging, weight let everybody find something for himself.

The market segmentation
The most important category of this market are chips (44,4% in value and 37% in volume). The supply tend to be more attractive and evolve towards more innovative tastes (kebab onion f.ex.). In addition, consumers buy more often bigger pack (+100g). The sale of chips is influenced by producers activity related to all kinds of sales campaigns (games, toys in packs etc.).
Small crunchy is the second most important category (26,6% in value and 19,3% in volume). They are bought mostly by young peoples.
Sticks occupy the third position with 13,5% in value and 21,3 in volume.
Another category that deserves attention are peanuts and dried fruits. Henceforth their use is not limited only to cooking. The more and more often they are appreciate as snacks, especially by people who pay attention to healthy eating. The season of high consumption of peanuts and dried fruits is spring-winter. The packs bought more often are those of 500g but also mini-packs « for one time » of 40g. The barrier is the price because peanuts are relatively expensive compared to others snacks.

Curiously, the crisis did not affect negatively the market of snacks. According to experts, the consumption was even stimulated by crisis. « People stay at home, sit in their couch, watch TV and.... eat snacks ». In addition to the tendency of introduction of new tastes, the market will evolve towards products « light ». The experts observe increasing demand in this direction. The week level of consumption of snacks in Poland (annually 2kg per capita) in comparison with other European countries suggests that the market will continue the increase.

Sources:

Kazdy lubi pochrupac
Hurt i Detal N° 6/ 2009

Rynek slonych przekasek systematycznie rosnie
Rzeczpospolita février 2010

Rynek solonych snackow moze rosnac o kilkanascie procent rocznie
Dla Handlu février 2010

Rynki produktow – kategoria stabilna
septembre 2011 Detal Dzisiaj