The market of cosmetics for little children in Poland

The market
The market of cosmetics for little children in Poland is estimated at 460mln zł. In 2009 it recorded the growth of 13,9% in value and 9,4% in volume. In 2010 the increase was slower : 3,3% in value and 0,6% in volume.
The growth of this market is explained by several factors :
The increase in the number of birth recorded since the mid-2000. In spite of light decrease in 2010, GUS (Central Statistical Office) forecast the maintaining of higher number of birth during the next few years.
The continual increase in the purchasing power of Polish households.
The more conscious and responsible consumption, due to the better education of Polish mothers which become more exigent and ask for more specialised products.

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