Ready meals in Poland - market overview

The market
Before the crisis the ready meals market in Poland grew about 10% a year. This high rate prompted many producers decision to enter on the market. The 2009 was a very difficult year because the plentiful offer did not encounter enough buyers.
The bad economy was the main reason for the slowing down of the sector. The producers ought to decrease their margins, especially in private labels.
Another difficulty have been the increases of price of raw materials. The structural issue in Poland is that there miss meat producers. The meat is imported most often form EU countries. The unfavourable Euro/zloty exchange rate add extra costs to the production.....
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