Ready meals in Poland - market overview

The market
Before the crisis the ready meals market in Poland grew about 10% a year. This high rate prompted many producers decision to enter on the market. The 2009 was a very difficult year because the plentiful offer did not encounter enough buyers.
The bad economy was the main reason for the slowing down of the sector. The producers ought to decrease their margins, especially in private labels.
Another difficulty have been the increases of price of raw materials. The structural issue in Poland is that there miss meat producers. The meat is imported most often form EU countries. The unfavourable Euro/zloty exchange rate add extra costs to the production.....
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The market of cosmetics for little children in Poland

The market
The market of cosmetics for little children in Poland is estimated at 460mln zł. In 2009 it recorded the growth of 13,9% in value and 9,4% in volume. In 2010 the increase was slower : 3,3% in value and 0,6% in volume.
The growth of this market is explained by several factors :
The increase in the number of birth recorded since the mid-2000. In spite of light decrease in 2010, GUS (Central Statistical Office) forecast the maintaining of higher number of birth during the next few years.
The continual increase in the purchasing power of Polish households.
The more conscious and responsible consumption, due to the better education of Polish mothers which become more exigent and ask for more specialised products.

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