1. State investment in ecological project and in sustainable development is high and it attracts many enterprises in Poland.
In order to fill UE conditions, Polish state invest in ecological and sustainable development projects through infrastructures that is necessary to construct. The most important category is sewage disposal and water treatment. Between 2003 and 2008 the expenditure for this types of project was 18 billion PLN. Incineration is another very important category. In few years there will be from 10 to 11 incinerators build. Every time, the most efficient technologies that includie environmental impact are sought-after. By 2015 30 billion PLN will be invest in those projects. This investments attract many foreign enterprises, with news technologies.
2. Les investments in economy is low.
Generally speaking, enterprises form sustainable development and ecologic sector are more and more present on Polish market but the level of this presence is still low. For individual investors there are three possibilities of investment : directly by financing enterprises, by TFI*an on stock exchange. Since 2009 Index RESPECT publish the socially responsible enterprises rating. One of the criteria is responsibility in terms of ecological behavior.
3. Poles are more and more interested in ecology, but it is still to expensive.
Ecology is to expensive for average household. Concerning the home-building, even if the passive houses are more and more efficient and the technology is more and more accessible, the construction is still 50 to 70% more expensive than the traditional one Concerning ecological cars (hybrid cars even if their ecological character is contestable) running them is about 30% less expensive then ordinary car. However some studies show that after 6 years, the amount spent on credit and running the car is the same for ecological and ordinary car. Public help in financing private ecological investments is very low, it depends on town. Only two banks BOS Bank and Bank BPH offers interesting credits for private ecological investments.
* Towarzystwa Funduszy Inwestycyjnych
Sources
Perspektywiczne inwestycje ekologiczne, czyli zielone swiatlo dla zysku
October 2008 Bankier.pl
Polska przyciaga miliardami zlotych inwestowanymi w ekologie
July 2010 Dziennik Gazeta Prawna
Dotacje i pozyczki na inwestycje proekologiczne
January 2011 Gazeta Wyborcza
Inwestycje ekologicczne = nisze podatki
July 2011 egospodarka.pl
Inwestycje ekologiczne zbyt drogie dla Polakow
August 2011 egospodarka.pl
Saturday, 8 October 2011
Wednesday, 28 September 2011
Snack market in Poland
The snack market in Poland is estimated at 2 billion PLN which represent 110000 tonne (Nielsen 06/2010-05/2011, except petrol stations). The market is developing dynamically, which is linked to changing lifestyle and also to enlargement of supply. Indeed, the variety of products, tastes, packaging, weight let everybody find something for himself.
The market segmentation
The most important category of this market are chips (44,4% in value and 37% in volume). The supply tend to be more attractive and evolve towards more innovative tastes (kebab onion f.ex.). In addition, consumers buy more often bigger pack (+100g). The sale of chips is influenced by producers activity related to all kinds of sales campaigns (games, toys in packs etc.).
Small crunchy is the second most important category (26,6% in value and 19,3% in volume). They are bought mostly by young peoples.
Sticks occupy the third position with 13,5% in value and 21,3 in volume.
Another category that deserves attention are peanuts and dried fruits. Henceforth their use is not limited only to cooking. The more and more often they are appreciate as snacks, especially by people who pay attention to healthy eating. The season of high consumption of peanuts and dried fruits is spring-winter. The packs bought more often are those of 500g but also mini-packs « for one time » of 40g. The barrier is the price because peanuts are relatively expensive compared to others snacks.
Curiously, the crisis did not affect negatively the market of snacks. According to experts, the consumption was even stimulated by crisis. « People stay at home, sit in their couch, watch TV and.... eat snacks ». In addition to the tendency of introduction of new tastes, the market will evolve towards products « light ». The experts observe increasing demand in this direction. The week level of consumption of snacks in Poland (annually 2kg per capita) in comparison with other European countries suggests that the market will continue the increase.
Sources:
Kazdy lubi pochrupac
Hurt i Detal N° 6/ 2009
Rynek slonych przekasek systematycznie rosnie
Rzeczpospolita février 2010
Rynek solonych snackow moze rosnac o kilkanascie procent rocznie
Dla Handlu février 2010
Rynki produktow – kategoria stabilna
septembre 2011 Detal Dzisiaj
The market segmentation
The most important category of this market are chips (44,4% in value and 37% in volume). The supply tend to be more attractive and evolve towards more innovative tastes (kebab onion f.ex.). In addition, consumers buy more often bigger pack (+100g). The sale of chips is influenced by producers activity related to all kinds of sales campaigns (games, toys in packs etc.).
Small crunchy is the second most important category (26,6% in value and 19,3% in volume). They are bought mostly by young peoples.
Sticks occupy the third position with 13,5% in value and 21,3 in volume.
Another category that deserves attention are peanuts and dried fruits. Henceforth their use is not limited only to cooking. The more and more often they are appreciate as snacks, especially by people who pay attention to healthy eating. The season of high consumption of peanuts and dried fruits is spring-winter. The packs bought more often are those of 500g but also mini-packs « for one time » of 40g. The barrier is the price because peanuts are relatively expensive compared to others snacks.
Curiously, the crisis did not affect negatively the market of snacks. According to experts, the consumption was even stimulated by crisis. « People stay at home, sit in their couch, watch TV and.... eat snacks ». In addition to the tendency of introduction of new tastes, the market will evolve towards products « light ». The experts observe increasing demand in this direction. The week level of consumption of snacks in Poland (annually 2kg per capita) in comparison with other European countries suggests that the market will continue the increase.
Sources:
Kazdy lubi pochrupac
Hurt i Detal N° 6/ 2009
Rynek slonych przekasek systematycznie rosnie
Rzeczpospolita février 2010
Rynek solonych snackow moze rosnac o kilkanascie procent rocznie
Dla Handlu février 2010
Rynki produktow – kategoria stabilna
septembre 2011 Detal Dzisiaj
Thursday, 8 September 2011
The market of organic food in Poland
The value of market of organic food in Poland is estimated at 50 mln euros (Instytut Uprawy Nawozenia I Gleboznawstwa Panstwowego Instytutu Badawczego, May 2011).
This number represents about 1% of total food market.
In 2010 this market grew between 15% and 20%. The growth in 2011 is estimated at 20%. Another source, Euromonitor International evaluate that in 2011 Poles will spend on organic paced food 63 mln euros.
The experts forecast the dynamic growth at mid-term. Depending on sources, it could be
77 mln euros in 2015
3% to 4% of total market food in 2020.
In comparaison organic food market represents in euros : 68 mln in Czech Republic, 25 mln in Hungary, 12 mln in Estonia, 5 mln in Bulgaria 4 mln in Slovakia and 5 mln in Romania.
This number represents about 1% of total food market.
In 2010 this market grew between 15% and 20%. The growth in 2011 is estimated at 20%. Another source, Euromonitor International evaluate that in 2011 Poles will spend on organic paced food 63 mln euros.
The experts forecast the dynamic growth at mid-term. Depending on sources, it could be
77 mln euros in 2015
3% to 4% of total market food in 2020.
In comparaison organic food market represents in euros : 68 mln in Czech Republic, 25 mln in Hungary, 12 mln in Estonia, 5 mln in Bulgaria 4 mln in Slovakia and 5 mln in Romania.
Wednesday, 7 September 2011
Gourmet supermarket chains in Poland
1. The gourmet supermarket chain's business model.
The gourmet chains business model is based on the very large offer (Bomi 35 thousands positions, Alma 50-60 thousands in comparison with Biedronka hard discount 1000 positions) many of whom are luxury items very often imported. Another, very important element of this model is very kind atmosphere and service. Of course clients pay this advantages in higher prices.
2. The difficulties dues to the crisis.
The crisis caused the decrease of purchasing power but also increase of prices of imported products because of strong zloty.
The first difficulty is the fall of attendance of gourmet supermarket chains. It started in 2009 when costumers swift to the discounts looking for lower prices.
The second difficulty related to the first one is the reticence of new created shopping centers to host this markets because of prices considered too high.
3. The gourmet supermarket chain's replay.
Facing this difficulties, the gourmet supermarket chains decided to decrease prices. This strategy has been continued since 2009. It seems working for Alma and Piotr i Pawel that succeeded in maintaining their customers loyalty. Though Bomi bet on multiply special offers and recorded the decrease of attendance.
The second factor is the tendency to replace imported products by “made in Poland”. Also prices of this products were decreased in order to align them with the competition. Some studies show that the prices in gourmet supermarket chains are paradoxically lower than theses in hypermarkets and in hard discounts. This decrease was even accelerated at the end of august 2011.
The quality has less importance on the scale of costumers priority. This is one of the reasons for which Piotr I Pawel want increase sales of their private label from 1% to 2%. However their representative assure that about 30% of their offer will still be the luxury products.
The experts forecast that gourmet supermarket chains will come back to their basic business model. They have their place in retail landscape but in the few next years will became more and more niche market.
Nevertheless the two principal chains are developing. In 2011 Piotr i Pawel will open 10 new stores (they have 76) and Alma 4 (they have 28).
Sources:
Bogatych klientów jest za mało, by luksusowe delikatesy wyszły na swoje.
January 2011; Gazetaprawna.pl
Coraz mniej luksusu w delikatesach.
May 2010 Dziennik Gazeta Prawna
Delikatesy w starciu z dyskontami
September 2011 ; Dziennik Metro
Delikatesy tansze niw sieci dyskontowe
January 2011 ; Dziennik Gazeta prawna
Delikatesy tansze od hipermarketow
January 2011 Bankier.pl, Handel-net.
The gourmet chains business model is based on the very large offer (Bomi 35 thousands positions, Alma 50-60 thousands in comparison with Biedronka hard discount 1000 positions) many of whom are luxury items very often imported. Another, very important element of this model is very kind atmosphere and service. Of course clients pay this advantages in higher prices.
2. The difficulties dues to the crisis.
The crisis caused the decrease of purchasing power but also increase of prices of imported products because of strong zloty.
The first difficulty is the fall of attendance of gourmet supermarket chains. It started in 2009 when costumers swift to the discounts looking for lower prices.
The second difficulty related to the first one is the reticence of new created shopping centers to host this markets because of prices considered too high.
3. The gourmet supermarket chain's replay.
Facing this difficulties, the gourmet supermarket chains decided to decrease prices. This strategy has been continued since 2009. It seems working for Alma and Piotr i Pawel that succeeded in maintaining their customers loyalty. Though Bomi bet on multiply special offers and recorded the decrease of attendance.
The second factor is the tendency to replace imported products by “made in Poland”. Also prices of this products were decreased in order to align them with the competition. Some studies show that the prices in gourmet supermarket chains are paradoxically lower than theses in hypermarkets and in hard discounts. This decrease was even accelerated at the end of august 2011.
The quality has less importance on the scale of costumers priority. This is one of the reasons for which Piotr I Pawel want increase sales of their private label from 1% to 2%. However their representative assure that about 30% of their offer will still be the luxury products.
The experts forecast that gourmet supermarket chains will come back to their basic business model. They have their place in retail landscape but in the few next years will became more and more niche market.
Nevertheless the two principal chains are developing. In 2011 Piotr i Pawel will open 10 new stores (they have 76) and Alma 4 (they have 28).
Sources:
Bogatych klientów jest za mało, by luksusowe delikatesy wyszły na swoje.
January 2011; Gazetaprawna.pl
Coraz mniej luksusu w delikatesach.
May 2010 Dziennik Gazeta Prawna
Delikatesy w starciu z dyskontami
September 2011 ; Dziennik Metro
Delikatesy tansze niw sieci dyskontowe
January 2011 ; Dziennik Gazeta prawna
Delikatesy tansze od hipermarketow
January 2011 Bankier.pl, Handel-net.
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