Tuesday, 16 October 2012

Honey market in France

The honey consumption in France is 40 000 tons annually and the production is about 15 000 tons. From the beginning of nineties France faces the decrease of number of bee-keepers, apiaries and so the honey production. Main factors are bee's disease and mortality and also low prices due to cheap honey importations. The quality of honey (imported and produced in France) is decreasing.

1. Honey production in France
In France there is 69600 bee-keepers and 1,4 millions beehives. Professional bee-keepers (apiaries of more than 150 beehives) represent 2% of all bee-keepers and assure ¾ French honey production.
Since 20 years the number of apiaries dramatically decrease. 
 
At the beginning of nineties in France, the production of honey was 35000 tons annually. In 2010 the production was only 15000 tons. The country recorded only 15000 tons production. In 2011 the situation got better (17000ton) because of very good weather conditions. Despite the lack of official data for 2012, the year is considered as disastrous. Bad weather during the spring and the summer influenced badly the harvest.
About 35% of honey come from oleaginous plants.

2. Honey importations and exportations
The consumption of honey in France is 40000 tons and remains stable. The demand is satisfied by importations from countries like Spain, China or Argentina. 
 
3. Difficulties on the market
The biggest difficulty on the market in France but also in other countries are diseases and the high mortality of bees and the decrease of production of honey by them. The main reasons are pesticides, antibiotics and other chemicals.
The controls showed that honey (also organic honey) are contaminated by chemicals.
Another problem for French honey market is price dumping from importers from countries like China. French producer sell 1kg of honey for 3 Euros and the honey coming from Asia is sold for 1,5 Euro/kg. The pressure on the prices results in decrease of honey quality. 
 
Sources : 
February 2007 cari.be

February 2009 agriculture.gouv.fr

March 2009 ecotidien.fr

2010-2013 franceagimer.fr

MArch 2010 senat.fr

October 2010 economie.gouv.fr

Enquête de consommation du miel en France
February 2011 APINOV

March 2011 huffingtonpost.fr

July 2011 lafranceagricole.fr

July 2011 web-agri.fr

July 2011 fensea.fr

October 2011 mangerdumiel.com

October 2011 consommerdurable.com

January 2012 lemonde.fr

January 2012 reussir-grandes-cultures.com

February 2012 martitima.info

May 2012 suite101.fr

July 2012 leparisien.fr

July 2012 bfmtv.com

October 2012 snapiculture.com





Fnsea.fr



Le Syndicat Français des Miels

Syndicat des Producteurs de Miel de France


Monday, 15 October 2012

Few facts about energy drink market in Poland



1. The market – few figures
The market of energy drinks in Poland is estimated at 700 millions zloty. After many years of dynamic growth, the market seems to stabilised. In 2011, the growth was of 2% in volume and the value of the market decreased by 5%. For the time being, the barriers to entry are small and the margins are high. The average price of 1l of energy drink is 3,5 time bigger than that of 1l of soda. The decrease of the value of the market announces the decrease of prices and the margins. The causes are the new entrants and also the price war between the main players.
However, Nielsen announced the increase of 16,4% of the consumption of energy drinks during the 7 first month of 2012 (comparing to the same period of 2011). The annalists forecast the growth of 11% over the period 2011-2016. 

2. The consumers
The surveys shows that about 60% of consumers buy energy drinks regularly. The majority is aware of high margins of market leaders and declare not to like to overpay for the marketing. At the same time, the drinks the most bought are Tiger and Red Bull.
The majority of consumers think that “premium” and “economy” drinks have the same composition but they also think that the “economy” drinks are not healthy.
About 20% of consumers is disappointed by the lack of novelties on the market.

3. The trends
Similarly to other sectors of food industry there is a polarisation on the energy drink market. On one side the “premium” segment is increasing and on the other side the “economy” segment grows. The medium segments decrease.
The market is highly expected to innovate. About 90% of the supply are classic energy drinks. The innovations concerning the taste are the first field to explore. The new packaging regarding the volume, but also the prolonged duration of action, the cumulation of several functionalities (immunity, help to concentrate), drinks for woman are other tracks to explore.



Sources :

January 2012 portalspozywczy.pl

September 2011 portalspozywczy.pl

June 2012 dlahandlu.pl

July 2012 portalspozywczy.pl

November 2011 portalspozywczy.pl

October 2012 poartalspozywczy.pl

Ocotober 2012 portalspozywczy.pl

September 2012 portalspozywczy.pl

September 2012 portalspozywczy.pl

September 2012 Rzeczpospolita

July 2012 portalfmcg.pl

July 2011 forbes.pl

Krajowa Izba Gospodarcza « Przemysl Rozlewniczy »


If you need other informations on this particular market or any other market in Poland, pleace contact : wpisarek@loupe-etudes.eu