Methodological note
The general analysis of the ice cream market in Poland that we present you is based on information retrieval, completed in January 2012. We based our work on various articles from economic and professional press, published between 2008 and 2011.
This document will give you the general view of ice cream market in Poland. You will know dimensions, segments, perspectives, sales characteristics. This work overviews the ice cream market. It is possible to go more into detail for some questions, taking into account specific issues that you are interested in.
Table of contents
1. The ice cream market in value and volume 4
2. The trends in the ice cream market 4
2.1. The market is growing 4
2.2. The categories with growth perspectives. 4
3. The market segmentation 5
3.1. The market segmentation in value and volume – the figures 5
3.2. The zoom on each segment 6
4. The producers 8
5. The seasonality and the strategies to overcome it. 9
5.1. The ice cream market in Poland is characterised by strong seasonality. 9
5.2. The strategies adopted by big players to overcome the seasonal character of the ice cream market. 9
6. The innovations 10
7. The sales channels 11
8. The tracks for further research 12
Sources 13
Table of figures
Figure 1. The ice cream market segmentation in value 5
Figure 2. The ice cream market in volume 6
Figure 3. The market shares of different categories of impulse ice cream in total ice cream market (in value) 7
Figure 4. The market shares of the biggest producers of ice cream in Poland (%) 8
Table 1. The market shares of different volumes sold (%) and their variation 10
Table 2. The sales channels of take-home ice creams 11
Table 3. The sales channels of impulse ice creams 12
The study characteristics (the study only)
Number of pages (the study only): 9
Price : 90 euro
To order contact :
Weronika Pisarek
email : wpisarek@loupe-etudes.eu
tél : +48 789 416 225
